Supercharge your campaign with Blue Majority Project
Blue Majority Project has developed a powerful new tactic to help candidates supercharge their campaign fundraising and win the toughest races next cycle and beyond.
In the closing days of the 2024 cycle, we tested this new strategy in the Nevada and Nebraska U.S. Senate races. Through soliciting and spending from SuperPacs, we were able to raise individual grassroots donations directly to candidates — essentially converting SuperPAC funds to campaign funds.
How It Works
High dollar and institutional donors contributed to Blue Majority Project’s SuperPAC affiliates, identifying which candidates they wished to support. BMP then helped the SuperPACs use 100% of those funds to pay for independent fundraising texts to raise money directly for targeted candidates.
As a result of Blue Majority’s independent effort, candidates received thousands of grassroots donations directly to their campaigns at 100%+ ROI of the funds spent on the effort.
High Dollar Contributions
$5k+ donations from institutional donors
Blue Majority Project
Strategic fund allocation
IE Fundraising Texts
Targeted messaging to Democratic prospects
Grassroots Donations
Direct contributions to the campaign
Case Studies
In the closing days of the 2024 election, we successfully implemented this strategy in two key U.S. Senate races, Nevada and Nebraska, independently raising $850k in direct contributions for Sen. Jacky Rosen and Independent Dan Osborn in just over a week. In fact, we raised more in hard dollars for the campaigns than we spent in IE funds.
At the time we began texting in Nebraska, the Osborn campaign was paying $405 per point of television while an independent expenditure supporting him paid $980 per point. This meant that every dollar we spent in IE funds through our program saw a nearly 250% return in value to the campaigns.
And the money we raised for these campaigns forced Republicans IE’s to spend even more to combat the hard dollars we generated.
$845,501
IE Funds Spend on Texting Effort
15,884,164
Text Messages Sent to Democratic Donors
$867,813
Raised Directly into Senate Campaigns
Nevada
Rosen for Senate Paid
$708 CPP
Rosen I.E.'s Paid
$4,122 CPP
Nebraska
Osborn for Senate Paid
$405 CPP
Osborn I.E.'s Paid
$940 CPP
Why it matters
Campaign dollars have greater value than SuperPAC dollars due to how tv stations across the country sell advertising. Stations charge candidates the lowest unit rate for a TV ad, but SuperPACs will often pay 3x - 8x more for the same spot.
By using SuperPAC funds to independently raise campaign funds, we help Democrats stretch the value of their dollar further. We work with donors to maximize their contributions and help ensure that funds are spent on program, not overhead.
Blue Majority Project is committed to ensuring the smart, strategic deployment of resources to help Democrats win tough races from Senate to Gubernatorial to House elections.